Privacy Policy

Account information. You sign in with Apple, Google, or a sign-in link sent to your email. We collect your email address, your name if your sign-in provider shares it, and the account identifiers our authentication provider issues.

Quiz answers. During setup you tell us your name, gender, birthday, skin type, skin concerns, the areas you want to improve, your current routine, your budget, and any sensitivities.

Face scan photos. A scan is three photos of your face (front, left, and right), taken with your front camera or chosen from your photo library. You can scan again later to track changes.

Scan results and your plan. Your skin scores, the analysis, your morning and evening routines, goals, tasks and completion history, your nightly habits journal (for example water, sugar, dairy, sleep, sunscreen, stress, and face touching), prescriptions or treatments you add to the Rx tracker, your recent product searches, and messages you send in the plan chat.

Photos of your products. If you photograph the products you already use, the photo is sent for analysis so we can read the product names. We keep the names, not the photo.

Approximate location. If you allow it, the app reads your approximate location while you use it to factor local UV and weather into your daily Wend Score.

Purchase information. If you subscribe, we receive your subscription status from Apple through our subscription provider. We never see your payment card details.

Some of this information, like skin concerns, prescriptions, and habits, may be sensitive. We use it only to provide the Service to you.

We use your face photos only to generate your skin analysis and plan, and to show you your own progress. While you take a scan, the app detects where your face is in the frame and checks photo quality on your device, to help you line up the shot. We do not create or store a face template or face geometry, and we do not use your photos to identify you or to recognize your face.

Scan photos are saved on your device and in private storage tied to your account, so they can sync and be restored when you sign in. Only your account can access them. They are also sent to our AI provider to produce the analysis, as described below.

Your birthday is saved on your device and in your private account so it can sync. It is never included in requests to our AI provider or any other service. Only an age range derived from it is used to tailor your analysis and plan.

We use the information we collect to:

• provide the Service, save your data, and sync it to your account;
• analyze your face scans, score your skin, and create and update your routine and plan;
• score products in the catalog for your skin;
• calculate your daily Wend Score, including local UV and weather if you allow location access;
• send reminders you turn on, such as your nightly habits check-in and prescription refill reminders (these are scheduled on your device, and you can turn them off at any time);
• manage your subscription;
• respond to support requests;
• protect the security of the Service, including limiting how many AI requests an account can make; and
• comply with legal obligations.

Wend uses Claude, a model made by Anthropic, to analyze your scans and to create and update your plan. When you take a scan, create or update your plan, chat about your plan, add a task, photograph your products, or view your daily note, the relevant information is sent through our server to Anthropic. Depending on the feature, this can include your face photos, quiz answers (with an age range in place of your birthday), scan results, plan, habits journal summary, task text, and chat messages. Our server does not log the contents of these requests. Anthropic does not use data sent through its commercial API to train its models.

We do not sell your personal information, we do not show ads, and we do not track you across other companies' apps or websites. We share information only with:

• Supabase, which hosts our sign-in system, database, file storage, and server functions;
• Anthropic, which processes AI requests as described above;
• Superwall, which runs our subscription screen and checks your subscription status. It receives your Wend account ID and purchase information, not your photos or plan;
• Apple and Google, when you sign in with them, and Apple for App Store purchases;
• Open-Meteo, a weather service that receives only approximate coordinates (never your name or account) to return UV and weather for your area;
• Legal authorities when required by law, or to protect the rights, safety, or property of Awen, our users, or others; and
• A successor entity in connection with a merger, acquisition, or sale of assets, in which case this policy will continue to apply to your information.

These providers may use your information only to provide their services to us. Wend has no public profiles or social features, so nothing you add is shown to other users.

Wend asks for permissions only when a feature needs them, and you can change them at any time in your device settings:

• Camera, to take face scans and photos of your products;
• Photos, to pick a photo for analysis, and to save report images when you share them;
• Location (approximate, while using the app), for local UV and weather;
• Calendar (add events only), to add your routine and habits to your calendar. Wend cannot read your existing events;
• Notifications, for habit and prescription reminders. During setup, Wend may also show your progress as a Live Activity on your Lock Screen.

We keep your information for as long as your account is active. When you delete a scan, its photos are removed from your account storage. In Settings you can erase your saved data while keeping your account, or delete your account.

Deleting your account removes your sign-in account, your synced data, your scan photos, and your usage records from our systems, and clears your data from the device. Deleting your account does not cancel an App Store subscription; cancel it in your App Store account settings. We may keep information where the law requires it or to resolve disputes, and backups held by our hosting provider expire on a rolling basis.

We use safeguards including encryption in transit, iOS file protection for data stored on your device, and access rules that allow only your account to read your synced data and photos. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Depending on where you live, you may have rights to access, correct, export, or delete your personal information, and to object to or restrict certain processing. You can edit your profile, erase your data, or delete your account in the app, or contact us for anything else. We do not discriminate against you for exercising your rights.

If you are in the European Economic Area or the United Kingdom, we process your information on the legal bases of contract performance, legitimate interests, and consent. Where we process face photos or health-related information, we rely on your explicit consent, which you can withdraw by deleting that data or your account. If you are a California resident, you may also have rights under the CCPA/CPRA; as noted above, we do not sell or share personal information as those terms are defined there.

The Service is not directed to children under 13 (or the minimum age required in your country), and we do not knowingly collect personal information from them. If you believe a child has provided us personal information, contact us and we will delete it.

We are based in the United States. If you use the Service from elsewhere, your information may be transferred to and processed in the United States and other countries where our service providers operate, using appropriate safeguards where required.

We may update this policy from time to time. If we make material changes, we will notify you in the app or by other reasonable means before they take effect. The date at the top shows when this policy was last revised.

Questions about this policy or your information can be sent to Awen Labs, Inc. at wendcoapp@gmail.com.