Skincare, starting with you

Your skin has
a history.
Start there.

What worked. What didn’t. Find your next product with a little less guesswork.

Find your fitYour products. Your ingredient profile.
Your skin, understood a little better.Example
Worked well
Daily moisturizerFeels right, every time.
Gentle cleanserA keeper.
Not for me
Brightening serumLeft my skin irritated.
Rich night creamNoticed new breakouts.

Your ingredient profile

Looking goodGlycerinSqualane
Worth watchingFragrance
Patterns to learn from. Room to change your mind.

Less trial. More understanding.

The best place to start
is what you’ve already tried.

Bring your shelf.

Add the products your skin gets along with, and the ones it doesn’t. Search by name or paste in a formula.

See the connections.

Compare ingredients across your experiences. Keep the promising patterns, review the trouble spots, and make your own avoid list.

Choose what comes next.

Looking for a sunscreen? A new moisturizer? Find options with your skin and your product history in mind.

A profile that can change

Your skin doesn’t
stand still.
Neither should your advice.

That serum you loved last month? If your experience changes, tell Wend.

Your ingredient profile updates with it. New evidence can turn a promising ingredient into a question, or make a suspected trouble spot less clear.

No permanent verdicts. Just what you know so far.

Start your skin profile

Clues, with context.

A reaction to a product doesn’t tell you which ingredient caused it. Wend shows the evidence and the uncertainty, so you can make a more informed choice. It doesn’t diagnose your skin.

How are recommendations made?

Wend compares the full available ingredient lists with your saved product experiences, then considers your skin type and search preferences. Your chosen avoid list excludes listed ingredient matches. Shared ingredients are clues, not a guarantee of how your skin will respond.

Can I add a product that isn’t listed?

Yes. Add its name and paste the ingredient list from your packaging. You can record whether it worked, caused a breakout, irritated your skin, or is still being tried.

What happens to my information?

Your skin profile is saved privately to your account. You can edit it, export it, or clear your skin data from Your account.

A good place to begin

Get to know
what works for you.

Start with your skin